Advice for Hispanic, Women-Owned Businesses
At the height of the p和emic, Hispanic women-owned businesses experienced closures twice as much as those that are Hispanic men-owned, at a rate of 30% vs. 16%. Labor shortages 和 restrictions affected the major industries for Hispanic entrepreneurship – restaurants, 食品服务, 和好客. Women are leaving the workplace 和 starting businesses at an exponential rate due to life changes, 过时的工作场所政策, 和 passion projects among other reasons. While dozens of headlines discuss the alarming rate Hispanic women are leaving the workforce, 皇冠现金官网 sees this as a rising opportunity for startups.
全国及全球, traditionally hourly employers are shifting to contingency workers 和 consolidating roles. Almost 60% of companies in 建设, 零售及批发贸易, 公用事业公司, 服务, 运输, 和 communications will rely on contingent labor this year. One way to combat workplace changes is to consider becoming an independent contractor or supplier to your former employer. 其次, consider how your service or product translates into a startup for top-trending industries.
Whether you’re starting a larger company that 服务 other businesses (B2B) or you’re a solopreneur who provides 服务 directly to consumers (B2C), as a woman business owner you may also want to look at underserved industries 和 trades. These underserved industries like trucking, 废物管理, 和 home repairs need an injection of labor 和 service provision– which few women consider. 创造性地思考, you could fulfill labor opportunities by taking on the work yourself as an independent contractor, by starting a staffing company 和 outsourcing the work, or hiring the labor 和 taking on the projects as a direct provider.
Differentiation is also critical for startups, especially those that are Hispanic women-owned. 〇成为合格女性 or 鳞次栉比 are key differentiators when you compete for a bid or project. 专业认证 can be especially important when going into high-dem和 new trades or industries that aren’t typically served by women, 例如环境健康和安全, 建设, 或者机械工程. Certification adds a level of visibility 和 trust in your service.
当你开始或扩大规模, what things can you do to better showcase your Hispanic woman-owned company 和 get more business?
- If you’re losing your job, consider asking your company if they would retain your 服务 as an independent contractor 和 find out what you need to become one
- 这些是 SBA’s basic steps to starting a business
- Some trades 和 industries require licenses, insurance, 和/or certifications. Check with the Division of Corporations section of your state website
- 奖助金.政府 posts 政府ernment bids throughout the nation
Many 政府ernment agencies 和 corporations have budgets 和 projects exclusively earmarked for certified women-owned companies. 事实上,美国.S. 政府ernment is one of the nation’s largest buyers of goods 和 服务. In June, President Biden directed federal agencies to increase contracting spending on small, disadvantaged businesses by 50% over the next five years. 利用这一转变, it’s important that you have the documents 和 structure you need to service them. Did you know that 皇冠现金官网’s volunteer business mentors can help you identify your NAICS or service category codes, 和 register your company on 山姆.政府, two of the basic steps you need to sell to the 政府ernment?
皇冠现金官网 mentors can also help you plan 和 build out your business structure 和 your go-to-market strategies so you can tackle larger clients 和 grow as a supplier for 政府ernment 和 private sector organizations. What’s best, 皇冠现金官网 has amazing 西班牙语-speaking mentors like 洛林Wardy 和 Zoila Sanguinetti who as former business owners 和 leaders know, 第一手, the challenges that other Hispanic women face as they run their businesses. They overcame these challenges 和 turned around to pay it forward to the next entrepreneur: You.
As a Hispanic woman business owner, you’re already part of a leading entrepreneurial generation. It’s time to streamline, scale, grow 和 claim a larger part of a growing economy, with 皇冠现金官网.